Removing A Penalty Faster
Google Webmaster Central Office Hours take place several times a month. On June 17, 2015 a question came up about why some sites appear to recover faster from a manual penalty than others. The question was in reference to thumbtack.com who incurred a penalty but within a week managed to escape out of it. […]
Social Shares For Higher Rankings
Getting social shares to your online properties – whether it’s a website or a video – is the most powerful ranking factor that you can positively influence. It’s also a white hat SEO strategy that will build trust in Google. Right now, the search engines love social signals. Another benefit is the increase in […]
Going Beyond Keywords
I was recently interviewed by digital marketing firm, Regalix, and asked about my thoughts about SEO and what lies ahead. Enjoy the post, there’s several golden nuggest of info in here. The information below has been reproduced from Regalix’s website and is available at the following url where it was first published: http://www.regalix.com/by_regalix/insights/interviews/seo-going-beyond-keywords-and-ranking-ahead SEO: […]
Add Subscribers To Your YouTube Channel
… And Get Targeted Views And I’m not referring to Black Hat SEO tactics. This is a legitimate White Hat SEO strategy. Every channel on YouTube has an option called a Trailer. If video marketing is an important part of your business and you want to build a decent brand for yourself, create a […]
The Quality Update
It’s a known fact that Google pushes around 500 updates per year but most of these do not have any major impact – except for the well publicised updates like Panda, Penguin and the more recent Mobile algorithm update. At the beginning of May 2015 however, shortly after the Mobile update, many websites in […]
PPC vs SEO
Here’s the ugly truth: if you want to be uber successful at SEO then you’re going to need PPC (Pay Per Click). It’s a dilemma no doubt. Which Camp Are You In? As marketers, we’re generally in one camp or the other. If you’ve read my previous posts then you already know what […]
Top 7 WordPress Plugins
Plugins are like smartphone apps. They’re great in the way they add to your website’s functionability. The major issue with plugins is finding one that gets regularly updated by the developer. Whilst there are several that you do a similar job, a plugin that isn’t regularly updated will leave your site vulnerable to getting […]
Online Reputation Management
Do you know how your online profile looks right now? Meaning, if someone searches for you by name or for your company, do you know what they’ll find in the search engines? Many business owners, especially small business owners that have built up their brand using traditional offline marketing methods (word of mouth referrals, […]
Top 10 Local SEO Ranking Factors
What Is Local SEO? Local SEO is different to traditional SEO. With local SEO, now referred to as Google My Business (formerly Google Plus Local and before that, Google Maps) different factors come into play. Local SEO is about having a presence in the local 7 pack listings. If you have a traditional brick […]
Doorway Pages Update
Google has announced that it’s going to be making an algorithm update to website that use doorway pages. What Is A Doorway Page? You may have heard of a doorway page being referred to as a bridge page, entry page or a portal page. The idea is to rank a page for […]