In this blog post I’m going to show you how to rank for multiple keywords in the same article.
Why would you want to do this? Well I hope the reasons are obvious but in case they’re not, this is the new style of ranking.
In years gone by, old style SEO’s would create a new page (or a post) for each separate keyword. Today, this strategy doesn’t work.
Fast, Stable Rankings
If you’re looking for fast and stable rankings then you need to create content that’s focussed on your readers and sprinkle in some LSI keywords.
LSI stands for latent semantic index. This, in simple terms, means including related keywords to the one that you’re trying to rank for.
See, Google’s algorithm is pretty smart. They use a database of words in the English language that are related to each other.
If you’re writing good content for your readers, which is natural and flows, then you won’t be keyword stuffing over and over again in the same article.
Instead, you would talk about the same subject but maybe explain it from different angles to provide perspective.
The benefit of including several keywords in your article, all related to each other, is that you get noticed by the search engines.
When a user types a search phrase into Google, they’re not going to type ‘dog trainer in
Instead, one user might type ‘where do I get an expert that will teach my puppy to behave’ whilst another user might type ‘who can teach me how to stop my labrador from pooping in the house?’
… you get the gist.
What they’re really looking for is some kind of expert that will help them train their dog to behave in a certain way. Google will use their i.p. to show them results based on their location because that will be relevant to their search query.
Now, don’t take this too far.
You want to include keywords that are related to each other. Create a broad topic page and use longer tail keywords in your anchor text (backlinks) to help you rank for variations.
How To Find Related Keywords
If you’re not sure how to find related keywords, type the first couple of words of your main keyword into Google and see what Google suggests.
So for example, entering ‘dog training’ into the search bar gives me ‘dog training classes’ and ‘dog training tips’ and ‘dog training courses’.
You can also hit return and scroll down to the bottom of the search results page and see what else Google thinks is relevant.
In this case, we get the following suggestions:
Searches related to dog training tips
dog training tips recall
free dog training tips online
puppy training tips
dog training tips for labs
dog training tips for potty training
dog training tips biting
dog training tips free
gun dog training tips
How To Use These Keywords In Your Content
This will give you some additional keywords that you could sprinkle into your article. You don’t need to repeat ‘dog training tips’ multiple times -> just mention the words ‘biting’ and ‘free’ and ‘puppy’ and you’ll start ranking for the longer tail keywords.
If you start doing this for all of your articles, your site will start to build more authority and you’ll also start noticing an increase in your traffic.
On Page content is very important for your rankings in 2015.
This is the new way of doing SEO.
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